Brand Development

Home - Brand Development
Your brand identity is the representation of your company’s reputation

A brand is the “name, term, design, symbol, or any other feature that identifies one seller’s goods or service as distinct from those of other sellers,” according the American Marketing Association. Your brand identity is the representation of your company’s reputation through the conveyance of attributes, values, purpose, strengths, and passions.

When to Brand?

Starting a new company – I’m a start-up and need a logo, business card and website
Name change – Our name no longer fits who we are

Revitalize a brand – Our identity does not represent us any longer

Revitalize a brand identity – Our identity is outdated

Create an integrated system – Our visual materials do not look the same

When companies merge – We need a new brand to represent the new company

When internal teams lack clarity – Our stakeholders and employees lack direction, meaning and purpose

Attract talent – We are not attracting the right people