Your brand identity is the representation of your company’s reputation
A brand is the “name, term, design, symbol, or any other feature that identifies one seller’s goods or service as distinct from those of other sellers,” according the American Marketing Association. Your brand identity is the representation of your company’s reputation through the conveyance of attributes, values, purpose, strengths, and passions.
When to Brand?
Starting a new company – I’m a start-up and need a logo, business card and website
Name change – Our name no longer fits who we are
Revitalize a brand – Our identity does not represent us any longer
Revitalize a brand identity – Our identity is outdated
Create an integrated system – Our visual materials do not look the same
When companies merge – We need a new brand to represent the new company
When internal teams lack clarity – Our stakeholders and employees lack direction, meaning and purpose
Attract talent – We are not attracting the right people